Reasons for targeting web visitors
When we develop a Digital Marketing plan, we want to know who are the people we wish to do actions in our web site.
The reason is very simple: if we develop a web for gardeners we’d need to be visited by people that love gardening, not by people who are not particularly interested in this segment.
This is one of the best strategies for SEO, PPC and must be included in the Online Marketing Plan and a key for success in the net.
Our target in Marketing
When we have planified our targeted world of the Net Cake, then we have got to design an internet site thinking about the profiles that our visitors have. We have to control our past visits and analyse them with Google Analysis or similar programs.
The explanation is that we must give them what they are looking for.
Selecting 3 different profiles is reasonably fascinating. We are covering the most interesting characters and offering users selected info that they would like to find in our site.
3 characters for success
The main characters that a strategic policy must develop are done for humanistic, competitive and methodical people. Everybody is a targeted segment and everybody has its own profile. We should take in count all these personas in our web marketing strategy.
This is specifically remarkable when we are designing a destination page.
That is because we’ll need, at least, three different ones; one for each profile we had chasen. BTW, we’ll need specific call to action buttons too (that is, actions we need our target users develop in our site), we’re going to need special texts, we will need special images and we’ll need special messages.
Targeting with objectives
With all of these features, we’ll get customised visitors that we are able to easily convert into clients. Why? Because that is the easiest way we will get more chances to satisfy them, and in Marketing, satisfaction, like in life, is the key point.
Remember: a satisfied visitor signifies more possibilities for getting our objectives, more possibilities for closing a deal or even more chances for getting customers for our newsletter.